Visual organizing: Balancing coordination and creative freedom via mood boards
研究通过艺术香水设计过程的实证数据，展示情绪板如何协调独立参与者及其子产品，既保持多元性又具有引导和校准作用，对创意产业等需要平衡协调与创作自由的领域有参考价值。
How is organizing accomplished in contexts that require coordination to be balanced with creative freedom? The paper addresses this question by building on literature that highlights the active role of objects in coordination and organizing processes as well as the recent turn to visual objects in organization studies. Using empirical data from a design process in artistic perfumery, the paper shows how independent actors and their sub-products are coordinated by means of a visual mood board that is able to maintain plurality while also having a directing and aligning effect. We discuss the potential of mood boards as an example of the wider phenomenon of aesthetic objects, connecting senses and emotion and providing a link across people in the creative industries and elsewhere.