负责任的你,卑鄙的我:从社会责任行为中对比竞争对手推断

Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior

JOURNAL OF BUSINESS RESEARCH · 2015
被引 20
人大 A-ABS 3
企业社会责任竞争分析市场营销消费者感知