Pinterest如何将人们带入实体店

How Pinterest Puts People in Stores

HARVARD BUSINESS REVIEW · 2013
被引 24
人大 AFT50ABS 3

中文导读

基于对线上和实体零售业中“展厅现象”的研究,用图表展示了照片分享网站Pinterest在消费者购买决策过程中的作用。

Abstract

A diagram is presented with information about the role of the photo and content sharing website Pinterest in the steps consumers take in the process of making a purchase decision, based on a study of the showrooming phenomenon in the online and brick-and-mortar retail industry.

零售业消费者行为社交媒体电子商务