Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements
通过全国性条件价值评估调查，结合亲社会环境态度量表，检验了支付意愿的非经济动机，发现环境态度显著解释支付意愿，且与利己动机和基于权利的信念相关。
<i>This paper reports on a national CVM survey administered in combination with a psychometric scale on pro-social environmental attitudes to test for non-economic motivations for WTP. The multi-item scale measures biospheric, altruistic, and egoistic motives, and analyzes their association with rights-based (deontological) and consequential (utilitarian) ethics. I test hypotheses concerning the existence of distinct value orientations, and the relationships between attitudes, ethics, protest bids, and WTP. Contrary to some recent claims based upon convenience samples, environmental attitudes are found to be significant in explaining intended WTP; this is associated with an egoistic motive and rights-based, rather than consequential, beliefs.</i>