Coopetition Strategy – When is it Successful? Empirical Evidence on Innovation and Market Performance
基于209家芬兰企业的跨行业调查，研究了市场不确定性、网络外部性和竞争强度如何调节竞合战略对企业创新与市场绩效的影响，揭示了竞合成功的条件。
Coopetition (collaboration between competing firms) has been viewed as a potentially beneficial but also a risky relationship for a firm. Earlier literature provides inconclusive evidence in terms of the effects of a firm's coopetition strategy on innovation and market performance, suggesting both positive and negative implications. Some of this variation could be attributed to the fact that coopetition is successful only in certain types of business environment. In order to take the research further, this study examines the effect of a coopetition strategy on the firm's innovation and market performance, focusing on the moderating effects of market uncertainty, network externalities and competitive intensity. The results from a cross‐industry survey of 209 Finnish firms provide novel evidence on the conditions under which coopetition is successful and when it is not.