Trust and Communication: Mechanisms for Increasing Farmers' Participation in Water Quality Trading
研究信任和沟通障碍如何影响农民参与水质交易，通过分析12个案例发现，利用可信第三方或嵌入关系可降低农民参与阻力，但效果取决于当地条件。
<i>Trust and communication barriers have contributed significantly to the lethargic performance of many point-nonpoint source water quality trading programs—farmers are often reluctant to participate despite direct financial incentives—yet the literature lacks a comprehensive investigation of how the social context affects trading outcomes. We draw on social embeddedness theory to analyze three mechanisms of communicating with farmers and conduct a case study analysis of 12 water quality trading programs. We find that employing trustworthy third parties or embedded ties may reduce farmers’ reluctance to participate, although the most effective mechanism ultimately depends on local conditions and program objectives.</i>