The Massification of Strategy
探讨战略研究中的“大众化”现象，即物质人工制品（如笔记本电脑、社交媒体）在战略工作中的广泛使用和大众参与，并分析其对战略实践研究的影响。
This paper addresses the ‘massification’ of strategy. The primary sense of massification reflects the recovery of L atour's ‘missing masses’ in strategy research, in other words the growing recognition of material artefacts. But there are two contingent senses of massification as well. First, many of these material artefacts are mass‐produced (e.g. laptops) and therefore commonly used across many sites of strategy work. Second, some of these material artefacts (e.g. social media) are increasingly tools for mass participation, facilitating the involvement of many employees in strategy work. This paper considers the implications of both mass production and mass participation for strategy‐as‐practice research, particularly with regard to comparative method and critical scrutiny.