Field experiments in strategy research
探讨实地实验在战略研究中的应用，通过两个原创案例（外来者劣势和企业文化）展示其优势与局限，帮助学者解决传统方法难以确立因果关系的难题。
Strategy research often aims to empirically establish a causal relationship between an independent variable and a dependent variable such as firm performance. For many important strategy research questions, however, traditional empirical techniques are not sufficient to establish causal effects with high confidence. We propose that field experiments have potential to be used more widely in strategy research, leveraging methodological innovations from other disciplines to address persistent puzzles in the literature. We first review the advantages and disadvantages of using field experiments to answer questions in strategy. We define two types of experiments, “strategy field experiments” and “process field experiments,” and present an original example of each variety. The first study explores the liability of foreignness and the second study tests theories regarding corporate culture . Copyright © 2015 John Wiley & Sons, Ltd.