Strategic Activity as Bundled Affordances
研究了战略制定者如何通过捆绑可供性(即在同一战略事件中提供多个时空上不同但共同发挥作用的行动可能性),在物理缺席的情况下激发日常战略活动中的战略行为。
This study addresses the question of how strategy actors instil strategic behaviour in everyday strategic activity despite their physical absence. To do this, I draw on ecological psychology and introduce the concept of bundled affordances, multiple spatiotemporally distinct yet co‐performing action possibilities offered to strategists in single strategic events. Through an in‐depth qualitative study of three affiliated banks, I illustrate that affordances can be usefully bundled when familiar features of material objects are placed in the everyday perceptual field of strategists. The study further suggests that when corporate interests and individual goals are effectively entangled into affordance bundles, they not only motivate individuals to behave strategically but also make those actions intuitive rather than open‐ended action possibilities, instructive rather than interpretive, and readily identifiable in events rather than in information about the properties of material objects.