So Close Yet So Far: Integrating Global Strategy and Nonmarket Research
评估2001-2011年间商业与管理期刊中全球战略论文对市场与非市场因素的整合程度，发现进展有限但存在积极迹象，并通过三篇近期文章展示整合研究的潜力，最后提出未来研究方向。
The reciprocal influence that market and nonmarket (governments and civil society organizations) actors exert on one another has grown more direct and forceful during the last decade. However, whether current global strategy research sufficiently accounts for nonmarket aspects of the global environment is still a contested issue. In this article, we provide some perspective to this debate through a three‐pronged approach. First, we evaluate the extent to which international strategy articles published in business and management journals from 2001 to 2011 integrate market and nonmarket aspects of the global environment. Our study reveals limited advancement in this direction, albeit with some encouraging signs. Second, we illustrate the potential benefits of more integrative research by showcasing the new insights provided by three articles of recent publication that explicitly chose to investigate the interaction of market and nonmarket actors in the global context. Finally, we suggest new directions for theoretical and empirical integrative research.