Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?
基于深度比较案例研究的定性数据，本文构建了一个概念框架，用于诊断企业在进入新业务领域或通过收购、联盟增长时常见的两种战略语言陷阱及其根源，并提出克服陷阱、提升战略敏捷性的解决方案。
While all of us would easily recognize that language matters in the obvious case of different national languages, or in formal strategic communication to employees or stakeholders, the importance of a firm's informal language as an enabler or constraint for growth and strategic agility has not been recognized. Using qualitative data from in-depth empirical comparative studies, this article develops a conceptual framework for diagnosing two types of strategic language traps and their origins commonly encountered by firms as they attempt to enter new business domains as well as in acquisition driven growth and alliances. It proposes solutions for companies to overcome their specific language trap and enable strategic agility.