Innovation in Services: Corporate Culture and Investment Banking
探讨投资银行业中的服务创新，指出服务业创新不同于制造业，缺乏知识产权保护，但投资银行服务需要全业务协调，而强大的企业文化可以支持创新，这需要领导力和招聘晋升中对创新的重视。
The article discusses service innovation in the investment banking industry. Service industry innovations differ from innovations in industries that produce physical products because they rarely have intellectual property and patent protections. However, investment banking services are typically a series of interrelated businesses such as consulting, wealth management and accounting, and innovations require a business wide coordinated approach. The authors argue that a strong corporate culture can support rather than hinder innovation. The creation of such a culture requires strong leadership and an emphasis on innovation in hiring and promotions.