The Regional Strategies of British Multinational Subsidiaries in South East Asia
比较了英国跨国公司在东南亚的制造业和服务业子公司的战略，发现两者都采取区域战略，销售高度集中在区域内，并探讨了缺乏全球战略的原因。
We compare the strategies of manufacturing and service multinational enterprise ( MNE ) subsidiaries in S outh E ast A sia to investigate whether they follow global versus regional strategy. We examine foreign direct investment ( FDI ) motives, types of FDI , product and service offerings, and sales strategies of these two groups. Using a unique primary data set of 101 B ritish MNE subsidiaries in six S outh E ast A sian countries over the five‐year period (2003–2007), we find that manufacturing and service subsidiaries pursue regional strategies. Both groups have a strong regional focus in their sales. We explore the possible reasons for the relative lack of global strategy of these subsidiaries.