Ethnography as Work: Some Rules of Engagement
探讨民族志作为社会研究的方法论和分析视角，聚焦田野工作、头脑工作和文本写作三个核心任务，总结民族志实践中的操作规则，并回应托尼·沃森的观点。
Ethnography is both a methodological approach to and an analytic perspective on social research. It has a long history and pedigree in organization and management studies and well beyond. Perhaps the most distinctive features of ethnography are its pragmatic orientations and its written products. As a way of responding to Tony Watson's essay, I look at three constitutive (and overlapping) tasks – fieldwork, headwork, and textwork – as a way to sketch out a few craft-like rules for ‘how things work’ within ethnographic circles. This is an enlargement of Tony's argument rather than a challenge. I conclude however with remarks on two areas (i.e. the native's point of view and the peripheral position of ethnography) where Tony and I seem to differ.