Business Model Evaluation: Quantifying W almart's Sources of Advantage
基于企业绩效经济学构建分析框架，量化商业模式选择与利润的关系，并以沃尔玛为例揭示其优势来源，强调实施比设计更重要。
We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and their profit consequences. The method is applied to Walmart by building a qualitative representation of its business model and mapping that representation on an analytical model that quantifies the company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but, most importantly, on its implementation (how the levers are pulled). Copyright © 2014 Strategic Management Society.