Playing on Two Chessboards: Reputation Effects between Corporate Social Responsibility (CSR) and Corporate Political Activity (CPA)
提出企业社会责任（CSR）与企业政治活动（CPA）之间存在被忽视的协同效应，构建了一个概念模型，说明两者对齐、错位或不对齐如何影响企业声誉，并建议企业应协调CSR与CPA以回应利益相关者关切。
Abstract It has recently been argued that corporate social responsibility ( CSR ) is ‘political’. It has been neglected however, that firms also operate politically in a traditional sense, in seeking to secure favourable political conditions for their businesses. We argue that there are potential synergies between CSR and corporate political activity ( CPA ) that are often overlooked by firms and that recognition of these synergies will stimulate firms to align their CSR and CPA . We develop a conceptual model that specifies how various configurations of a firm's CSR and CPA – alignment, misalignment, and non‐alignment – affect the firm's reputation beyond the separate reputation effects of CSR and CPA . This model has important implications for understanding how and why firms should pay attention to their CPA and CSR configurations, and thereby contributes to the broader issue of why firms should make sure that they are consistent in terms of responding to stakeholder concerns.