Benefits of Cross‐sector Partnerships in Markets at the Base of the Pyramid
研究了跨部门合作能否帮助企业应对金字塔底层市场的特殊条件，发现企业依赖民间组织满足客户需求，商业伙伴帮助应对市场限制，机构伙伴则有助于应对监管环境。
ABSTRACT In this paper we analyze whether cross‐sector partnerships enable companies to respond to the specific conditions at the base of the pyramid (BOP). We develop three hypotheses in which we argue how cross‐sector partnerships support companies to face unfamiliar conditions in these markets. We test the developed hypotheses against the data of 103 companies operating in BOP‐markets. The results show that companies rely on organizations from the civil society sector in order to meet customer needs. Partners from the business sector are supportive when responding to restrictive market conditions. Institutional partnerships should be considered when companies aim at responding to the regulatory environment. We outline theoretical and managerial implications and reflect some limitations of the study. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.