Operational Challenges and ST's Proposed Solutions to Improve Collaboration between IP and R&D in Innovation Processes
研究了半导体制造商STMicroelectronics如何通过跨职能团队、知识产权管理流程和文化建设，成功实现知识产权战略转型，解决运营挑战。
The implementation of a change in IP strategy represents a challenging task for firms, because organizational resources and capabilities (procedures, routines, and know-how) that are required in the new strategic context may be lacking. This article examines the operational solutions adopted by the semiconductor manufacturer STMicroelectronics to successfully accomplish an IP strategy shift. It shows how the implementation of the new strategic approach required a stricter cross-functional integration between IP and R&D through the arrangement of cross-functional teams, the development of proper IP management procedures, and the diffusion of an IP culture throughout the organization.