揭示展示情绪与组织销售之间的关系:以便利店为例

UNTANGLING THE RELATIONSHIPS BETWEEN DISPLAYED EMOTIONS AND ORGANIZATIONAL SALES: THE CASE OF CONVENIENCE STORES.

ACADEMY OF MANAGEMENT JOURNAL · 1988
被引 607
人大 A+FT50UTD24ABS 4*

中文导读

研究便利店员工对顾客展示的积极情绪与销售额的关系,发现高销售额店铺中员工反而较少展示积极情绪,原因是忙碌环境下的时间压力导致中性表情规范。

Abstract

It has been proposed that the emotions expressed by role occupants influence the behavior of others. We hypothesized a positive relationship between employees' display of pleasant emotions to customers and sales in retail stores and tested that relationship in a sample of 576 convenience stores. An unexpected negative relationship was observed. A subsequent qualitative study suggested that sales is an indicator of a store's pace, or the amount of time pressure on clerks and customers, and that pace leads to displayed emotions, with norms in busy settings supporting neutral displays and norms in slow settings supporting positive displays. Reanalysis of the quantitative data confirmed that clerks in rapidly paced stores with high sales and long lines were less likely to display positive feelings than clerks in slow-paced stores.

组织行为市场营销零售管理情绪表达