Value creation through stakeholder synergy
提出利益相关者协同视角，指出单一战略行动可同时为多个关键利益相关者增加不同类型的价值，且不减少其他群体的既有价值，从而扩大价值总量、吸引优秀利益相关者并获取持续竞争优势。
Our “stakeholder synergy” perspective identifies new value creation opportunities that are especially effective strategically because a single strategic action (1) increases different types of value for two or more essential stakeholder groups simultaneously, and (2) does not reduce the value already received by any other essential stakeholder group. This result is obtainable because multiple potential sources of value creation exist for each essential stakeholder group. Actions that meet these criteria increase the size of the value “pie” available for essential stakeholder groups, and thereby serve to attract exceptional stakeholders and obtain their increasing effort and commitment. The stakeholder synergy perspective extends stakeholder theory further into the strategy realm, and offers insights for realizing broader value creation that is more likely to produce sustainable competitive advantage . Copyright © 2014 John Wiley & Sons, Ltd.