Modernizing wholesalers and guava farmers in Mexico
研究了墨西哥番石榴贸易中“现代化批发”渠道的快速发展，发现参与该渠道需要更多土地、区域和非土地资产，能带来质量溢价并促进当地就业。
Abstract This article focuses on the rapid development of the “modernizing wholesale” channel, with a study of guava traders and farmers in Mexico. This adds to a literature on modernization of food markets that has focused primarily on exports, supermarkets, and large processors and addressed less wholesale in general and rarely modernizing wholesale per se . We find that participation in the modernizing wholesale channel, relative to the traditional broker channel, requires greater land, regional, and nonland assets, as well as confers a premium controlling for quality, and spurs employment in harvesting and handling locally.