尼日利亚中小企业绩效某些决定因素之间的中介效应

The Mediating Effect between Some Determinants of SME Performance in Nigeria

Management Science · 2013
被引 16
人大 A+FT50UTD24ABS 4*

中文导读

研究了尼日利亚中小企业中,业主/经理知识、竞争强度、营销复杂性、技术能力、企业规模与绩效的关系,并检验了咨询服务的中介作用。

Abstract

The purpose of this study is to examine the relationship of owner/manager knowledge, competitive intensity, complexity of marketing, technical competence, firm size with the mediation of advisory services on the performance of Nigerian SMEs. The study employed structured questionnaire survey involving a sample of 278 manufacturing SMEs operating in Kano State, a total of 198 valid questionnaires were completed and returned representing 71 percent response rate. Evidence suggests that there is significant relationship between owner/manager knowledge, complexity of marketing decision and technical competence and advisory services. In contrast, the result found no significant relationship between firm size and advisory services. Similarly, the result found that owner/manager knowledge, complexity of marketing decision, technical competence and advisory services have significant relationship with performance. The result also indicates that, there is no significant relationship between firm size performance and technical competence and Performance. We also found that advisory service mediates the relationship between owner manager knowledge and the complexity of marketing decision. The findings of this study will benefit owner/managers of SMEs, regulatory agencies, accounting firms, government at all levels and will also serve as frame of reference to future studies.

SME绩效所有者管理者知识营销决策复杂性咨询服务中介效应