Knows Me and My Business: The Association between Preference for Relational Governance and Owners' Choice of Banks
研究小企业主选择主要银行时，关系偏好与经济偏好的相对重要性。通过14年内三次直接测量偏好，发现关系治理偏好与银行类型选择相关，且该偏好随时间保持稳定，表明社会关系偏好可能影响最直接的经济决策。
We explore the relative importance of relational and economic preferences in small business owners' choice of a primary bank. We measured preferences directly at three points within 14 years and found that business owners' preference for relational versus economic governance was associated with the type of bank chosen and that the effect of relational preference remained relatively stable over time. Our findings support the idea that a preference for social relations might shape even the most straightforward economic decisions and suggest that variation in this preference is large, persistent enough to support business opportunities for small firms, including small banks.