Motivation for Innovation: A Study of Nigerian Services Sector
研究了尼日利亚服务业企业创新的动机因素，发现满足客户需求、扩展产品范围、应对国内新竞争者、提升产品质量、遵守当地法规和应对新技术挑战是最重要的动机。
This paper examines various factors of firms' mot ivation to innovate within the Nigerian services sector. This study is justified for a nu mber of reasons. Most importantly, the sector contribution to the economy is substantial in terms of gross domestic products (GDP). But when this is co mpared with other developing countries apparently, it can be greatly improved. The study used a structured questionnaire of Oslo manual to obtain information fro m eligib le respondents in various enterprises of Nigerian services sector. A total of 207 firms were investigated employing principal co mponents method to analyze mot ivational factors for innovation among the enterprises. The results found three components representing very important, moderately important and least important motivating factors with an Eigen value greater than 1.0. It was revealed that satisfy customers demand, extend product range, dealing with new co mpetitors at home, imp rove product quality, comply with Nigeria laws and standards and dealing with the challenges of new technology underlie very important motivating factors. The study concluded that innovation in the services sector of Nigeria economy will be more successful if the firms would extend their product range, deals with new co mpetitors at home, co mply with Nigerian laws and standards followed by the challenges of new technology as well as satisfying customers' demand and improving product quality.