Management of the Cultural Factor As Determining Factor of Foreign Direct Investments
回顾了1980年代以来外国直接投资决定因素的研究，指出国家文化因素的作用常存在矛盾，分析了原因并提出了改进方法和未来研究方向。
The empirical research of determining factors concerning foreign direct investments (FDI) has started to grow in their importance since the 1980s of the previous century. The main reason for that was international growth of fdi volume. In the 1990s, we started to observe an integration of national culture’s factor as an explanatory variable in models that try to explain changes concerning FDI. An overview of referential research shows that results, connected with a mentioned role of a national culture’s factor are often contradictory. Taken it into account, we first try to analyze basic reasons of that fact. After that, some directions for improvements in methodological approach and areas of future research are proposed in order to better evaluate the role of national culture as determining factor of FDI.