中国汽车产业的市场结构与定价策略

MARKET STRUCTURE AND PRICING STRATEGY OF CHINA'S AUTOMOBILE INDUSTRY*

Journal of Industrial Economics · 2010
被引 39
人大 A-ABS 3

中文导读

利用1995-2001年中国汽车市场数据,通过嵌套多项Logit模型和伯特兰竞争假设,分析需求特征和厂商加成,发现大型厂商市场势力强但后期减弱。

Abstract

In this study, using market‐level data on quantities, prices' and automobile characteristics from 1995 to 2001, we conduct a market analysis of the Chinese automobile industry under imperfect competition. On the demand side, we apply a nested multinomial logit model to the national market share data in order to ascertain the demand features of China's automobile market. On the supply side, we assume Bertrand behavior to uncover the markups set by automobile manufacturers. Our empirical results suggest that some large automobile manufacturers set high markups, indicating their strong market power in China's automobile market. However, their declining markups in the late 1990's imply a reduction in market control by the major producers.

市场结构定价策略中国汽车产业嵌套多项Logit模型