Social Interaction in Responsibility Ascription: The Case of Household Recycling
研究责任导向的消费者如何通过观察他人行为来学习道德责任，并发现不确定性信息会降低人们接受责任的意愿，基于家庭玻璃回收调查数据。
Duty-orientation implies a warm glow of giving as well as a cold shiver of not giving enough. If duty-oriented consumers learn their moral responsibility by observing others’ behavior, social interaction in contribution behavior arises. However, since moral responsibility is a burden, duty-oriented consumers may be less willing to accept responsibility if their information about others’ behavior is uncertain. Data from a survey on households’ glass recycling indicates that perceived responsibility is a major determinant for reported recycling, that responsibility ascription is influenced by beliefs about others’ behavior, and that people are, indeed, reluctant to accept responsibility based on uncertain information. <i></i>