Product Line Rivalry and Firm Asymmetry
扩展了Brander和Eaton（1984）的产品线竞争模型，研究企业不对称性对均衡结果的影响，发现市场交织可能成为均衡结果，而对称企业只能实现市场分割。
We extend the B rander and E aton (1984) model of product line rivalry to study the effects of asymmetry between firms on the equilibrium outcome. Our analysis shows that market interlacing can emerge as the equilibrium outcome even in situations where market segmentation would have been the only possible outcome had the firms been symmetric. We identify two strategic factors that lead to such an outcome.