Adaptations to Knowledge Templates in Base‐of‐the‐Pyramid Markets: The Role of Social Interaction
研究了在资源稀缺的金字塔底层市场中，创业者如何通过社会互动适应知识模板，发现与理解实践原理的技术专家互动能提升绩效，而与创业同伴互动则效果不一。
While templates may facilitate knowledge sharing within the base‐of‐the‐pyramid, it is often necessary for entrepreneurs to adapt the template for reasons of resource scarcity. We explore the role of social interaction in determining whether these adaptations are beneficial or detrimental. Our results suggest that interactions between the entrepreneur and technical experts who understand the ‘why’ behind each practice can result in improved performance while interactions with entrepreneurial peers can produce more varied results. Thus, the type of knowledge generated through social interaction plays a significant role in the degree to which adaptations to templates are principled versus presumptive in nature. Copyright © 2014 Strategic Management Society.