Behavioral Economics and Public Policy 102: Beyond Nudging
提出政策应超越简单的助推，通过简化产品和激励、保护消费者免受行为剥削，以及利用行为经济学改进传统政策工具，来应对健康保险、隐私和气候变化等当代挑战。
Policymakers have recently embraced Behavioral Economics as an alternative approach which recognizes the limits and consequences of human decision-making. Early applications of BE (“nudges”) produced notable successes and helped to set the stage for more aggressive applications aimed at the deeper causes of policy problems. We contend that policies that aspire to simplify products and incentives, rather than choice environments, aggressively protect consumers from behavioral exploitation, and leverage BE to enhance the design and implementation of traditional policy instruments offer solutions commensurate with contemporary challenges. Case studies in health insurance, privacy, and climate change illustrate the application of these ideas.