EXPLORING STRATEGY PERCEPTIONS IN CHANGING ENVIRONMENTS*
通过一项涵盖繁荣和萧条时期的探索性社会计量研究，发现企业与竞争对手对战略的感知差异很大，且与客观评估不同，没有企业因环境冲击而改变基本战略。
ABSTRACT This article explores how a firm perceives its own strategy and that of its competitors. Findings from an exploratory, sociometric study covering both a period of ‘boom’ and a period of ‘bust’ demonstrated that firms and competitors differ greatly in their strategy perceptions. These perceptions were also found to differ from ‘objective’ evaluations made by the investigator. None of the firms studied was found to change their basic strategy in response to environmental jolts.