A Bayesian Approach to Test Market Selection
提出一个基于贝叶斯方法的模型，利用测试单元销售与均衡市场表现的关系数据，帮助选择测试市场单元，并展示了如何将历史数据纳入贝叶斯决策框架。
A model that addresses the problem of selecting test units for test marketing is described. The model is based on Bayesian procedures and utilizes data on the relationships between test unit sales and equilibrium market performance. An illustrative application incorporates the use of historical data in a Bayesian decision framework.