Green Innovation Games: Value-Creation Strategies for Corporate Sustainability
基于对美国49位可持续发展领导者的研究，从博弈视角识别了四种绿色创新游戏，分析了其价值创造逻辑与组织心理障碍，并提出了管理者克服障碍、推动企业可持续发展的角色与行动建议。
This study builds on insights from 49 sustainability leaders in the U.S. by examining green innovation from the game perspective. It explores how corporate sustainability can advance environmentally friendly innovations, and what managerial roles and activities are required to enable the transformation. It identifies four green innovation games characterized by different underlying value creation logics and organizational and mental barriers. The article suggests ways that can help managers to overcome these barriers and incorporate three decisive managerial roles into their corporate agenda and culture to advance corporate sustainability.