Coping with Change: The Implications of e-Commerce Adoption for Island Consumers
研究了苏格兰三个岛屿群居民广泛使用电子商务如何改变传统购物模式,导致资金外流(贸易泄漏),并分析了当地零售商应对不足对地方经济的后果。
This paper examines the implications of e-commerce for retailers on three Scottish island groups. These locations are amongst the most economically fragile regions of the UK. The extensive use of e-commerce by residents has reconfigured traditional shopping patterns. The paper argues that this pattern of spending represents a form of ‘trade leakage’ with increased monies being spent off the island. The reaction from local retailers to this threat appears limited. The paper highlights the consequences for the local economy and suggests a more proactive response is needed in order to meet the challenges posed by internet availability.