Books on Quantitative Methods for Consumer Research
系统回顾近五到十年出版的定量方法书籍，构建了组织数据分析情境与技术的框架，并讨论了多元方法及新方法开发机会。
This paper presents a systematic review of selected books published during the last five to ten years that deal with quantitative methods. A scheme for organizing various data analysis situations and appropriate techniques is developed as a basis for this review. Some special issues on multivariate methods and opportunities for development of new methods are also discussed.