Accountability Marketing Research: An Increasingly Vital Tool For Travel Marketers
本文是系列文章的第一篇，由美国商务部支持、旅游营销专业人士撰写，旨在帮助目的地营销经理更好地理解和使用营销研究作为规划与评估工具。
This article on marketing research in the travel industry is the first in a series of articles written under the auspices of the U. S. Department of Commerce and authored by travel marketing and research professionals working in the travel business. The thrust of the article is to provide some "real world" help for managers in destination marketing who would like to better understand and use marketing research as a planning and evaluation tool.