新进入国际市场的企业国际化动态

Post-entry Internationalization Dynamics

INTERNATIONAL SMALL BUSINESS JOURNAL · 2009
被引 115
人大 A-ABS 3

中文导读

研究了新进入国际市场的企业在初始进入后十年内国际销售速度的差异,将200家企业分为快速、常规和缓慢三类,发现快速国际化与依赖单一关键市场、销售市场多样性和ICT使用相关。

Abstract

This study is concerned with the post-entry internationalization dynamics of newly internationalizing firms, specifically the speed at which their international sales develop after initial entry. In contrast to studies of international new ventures, the focus here is on the newness of internationalization rather than the newness of the firm itself. Firms are differentiated by the speed of internationalization as indicated by international intensity achieved within ten years. A sample of 200 newly internationalizing firms is divided into three groups namely,`rapid',`regular', and `reluctant' internationalizers. The groups are then compared in relation to the influence of: (1) their knowledge intensity, (2) their reliance on ICTs, (3) their international diversification strategy and (4) international channel strategy.The results show that rapid international sales development is associated with higher dependence on one key country market, higher country market diversity of sales and higher reliance on ICTs.

国际化新兴市场企业战略国际商务