When is a Preannounced New Product Likely to be Delayed?
研究了企业预宣布新产品截止日期后，外部观察者如何判断产品是否会延迟，基于计算机硬件、软件和电信行业的数据，发现延迟可由企业动机、约束或机会以及开发能力共同解释。
Consider that a firm announces a deadline for a new product introduction. Conditional on such a preannouncement, how must an external observer evaluate whether the product will be delayed beyond that deadline? Using data collected from managers in the computer hardware, software, and telecommunications industries, the authors present an analysis that demonstrates that delays in new product introductions beyond preannounced deadlines can be jointly explained by factors related to (1) the firm's motivations to delay the product, (2) the presence of constraints that prevent delay (or the availability of opportunities to delay the product), and (3) the firm's abilities pertaining to product development.