信号传递与进入阻止:一个多维分析

Signalling and entry deterrence: a multidimensional analysis

RAND Journal of Economics · 2007
被引 36
人大 AFT50ABS 4

中文导读

研究在位企业如何通过限制性定价和过度广告来阻止潜在进入者,发现当企业同时拥有成本和耐心程度的私人信息时,可能成功阻止盈利性进入,为传统假说提供了均衡基础。

Abstract

I consider whether a privately informed incumbent can use limit pricing and upward distortions in advertising to deter profitable entry. Profitable entry is not deterred when the incumbent is privately informed only about its cost type. Profitable entry may be deterred, however, if the incumbent is privately informed about its cost type and its patience level. An equilibrium foundation is thus provided for the traditional hypothesis that limit pricing and aggressive advertising by an incumbent may deter profitable entry. At a methodological level, the article contributes by characterizing the refined equilibria of a signalling model with multiple dimensions of private information and multiple signals.

信号博弈多维私人信息限价策略广告扭曲进入遏制