产品质量综合指数中敏感性条件的推广

Generalizing the Sensitivity Conditions in an Overall Index of Product Quality

Journal of Consumer Research · 1992
被引 17
FT 50UTD 24ABS 4★

中文导读

研究了加权线性组合对属性重要性权重的敏感性问题,通过代数方法推导出两个量表负相关的充分条件,并以产品质量量表为例进行说明。

Abstract

The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precise sufficiency conditions under which two scales will correlate negatively and thus be sensitive to the weights chosen. These sensitivity conditions are derived in the context of the computation of an overall product-quality scale, which is simply a special case of the general multiattribute problem. We illustrate these conditions for the case of two quality scales using examples from Test (from 1983), a German magazine similar to Consumer Reports, and from Places Rated Almanac (from 1987).

市场营销心理学统计学产品质量