The temperature premium: Warm temperatures increase product valuation
通过五项实地和实验室研究，发现温暖温度会提升人们对产品的估值，原因是温暖激活了情感温暖的概念，引发积极反应并缩短感知距离。
Abstract A series of five field and laboratory studies reveal a temperature‐premium effect: warm temperatures increase individuals' valuation of products. We demonstrate the effect across a variety of products using different approaches to measure or manipulate physical warmth and different assessments of product valuation. The studies suggest that exposure to physical warmth activates the concept of emotional warmth, eliciting positive reactions and increasing product valuation. Further supporting the causal role of emotional warmth, and following prior research relating greater positive feelings to reduced distance, we find that warm temperatures also reduce individuals' perceived distance from the target products.