A Simultaneous Model of Cigarette Advertising: Effects on Demand and Industry Response to Public Policy
构建联立模型分析1952-84年美国香烟广告对总需求的影响，发现广告增加需求、健康警告减少消费，但行业会通过增加广告来应对健康警告。
A simultaneous demand and advertising system is used to examine the response of aggregate cigarette demand to advertising and the reaction of consumers and industry to government health warnings and media policy during 1952-84. The results indicate that advertising increases demand and that health warnings reduce consumption. The industry reacts to health warnings by increasing its advertising. Copyright 1989 by MIT Press.