Perceptual differences in offer quality between Western Australian rock lobster exporters and Japanese rock lobster importers
研究比较了西澳岩龙虾出口商与日本进口商对供应品质的感知差异，发现稳定品质、市场信息提供和满足即时需求是进口商最看重的因素，而出口商则高估了价格竞争的重要性。
An empirical examination of the perceived differences in offer quality between Western Australian rock lobster exporters and their respective Japanese importers reveals that consistent quality, a willingness to provide market information and a willingness to meet importers” immediate needs were the most important variables influencing an importer's decision to purchase. While both importers and exporters agreed that delivering consistent quality was the most important variable, exporters ranked competitive price much higher than importers. This suggests that Western Australian exporters may benefit from adding greater value to their product offer by providing continuous product support, timely market information and responding better to importers' immediate needs, rather than attempting to compete on price against lower cost producers.