Beyond the Single-Person, Single-Insight Attribution in Understanding Entrepreneurial Opportunities
从创造力视角重新理解创业机会，认为机会不是单个洞察，而是通过持续塑造和发展原始想法而涌现，并强调社会情境对想法生成的影响，有助于创业研究摆脱单人单洞察的归因模式。
This article helps develop the creativity perspective within entrepreneurship in two ways. First, it elaborates on the nature of opportunity as a creative product. Rather than viewing opportunities as single insights, it suggests that they are emerging through the continuous shaping and development of (raw) ideas that are acted upon. Second, rather than attributing them to a particular individual, it highlights the contextual and social influences that affect the generation and shaping of ideas. This helps move entrepreneurship research beyond the single–person, single–insight attribution that currently permeates it.