Metagame analysis of competitive strategy
回顾并评估了传统经济学和博弈论在竞争策略分析中的应用，提出了一种此前未用于商业战略的元博弈分析方法，该方法在实际企业应用中显示出优势。
Abstract The need for effective competitive strategy planning for a firm's survival and growth has long been recognized to be important. The identification and selection of good, or robust, market strategies must be based on the anticipation of the likely strategies of significant competitors, who should ideally be visualized as undergoing a similar process of assessing their own and other's goals and probable strategies. This paper reviews and evaluates the traditional economic and game theoretic approaches to competitive strategy analysis and presents an application of metagame analysis—an approach which has not previously been used in the strategic business environment. This approach, which appears to have some significant advantages over both economic and game theoretic approaches has been utilized and evaluated in a business firm (Dutta and King, forthcoming). An illustration of its use, which is based on a real‐world application, is discussed.