LOGISTICS INNOVATION: A CUSTOMER VALUE-ORIENTED SOCIAL PROCESS
基于对美国、瑞典和英国物流服务商及产品企业物流部门领导者的33次深度访谈，采用扎根理论方法，揭示了物流创新的四个关键活动：营造创新氛围、识别客户价值变化线索、协商澄清洞察、管理跨组织学习。
This paper reports on a qualitative, grounded theory research project conducted in the United States, Sweden, and The United Kingdom designed to explore logistics innovation as perceived by leaders of logistics service provider firms and logistics business functions within product focused firms. Analysis of 33 depth interviews conducted within seven organizations revealed activities that reflect multiple aspects of being innovative, including: (1) setting a stage for innovation; (2) identifying clues to shifts in what customers value; (3) negotiating, clarifying, and reflecting upon insights; and (4) managing inter-organizational learning.