The effect of human resource reputation signals on share prices: An event study
研究商业媒体中的人力资源声誉公告（如被评为“最适合女性工作的公司”）是否影响公司股价，发现“最佳职场妈妈公司”这一信号在公告日附近带来正向回报。
Using an event study methodology, the authors examine whether human resource reputation announcements in the business press (such as companies being cited as the "best for women") affect the share prices of these companies. They find partial support for the assertion that favorable HR reputation signals have a positive effect on share prices. One signal, being named as a "best company for working mothers," was associated with a positive return around the announcement date indicating that this signal affects estimates of the future earnings of the company. Explanations for these findings and implications for research and practice are discussed. © 1996 by John Wiley & Sons, Inc.