First-mover advantages
综述了先发企业优势与劣势的理论和实证研究，讨论了关键概念问题，为未来研究和管理实践提供了建议。
This article surveys the theoretical and empirical literature on mechanisms that confer advantages and disadvantages on first-mover firms. Major conceptual issues are addressed, and recommendations are given for future research. Managerial implications are also discussed.