服务市场与竞争

Service markets and competition

JOURNAL OF OPERATIONS MANAGEMENT · 1995
被引 139
人大 AFT50UTD24ABS 4*

中文导读

分析了服务生产与交付不同于制造业的特点如何影响市场竞争,并提供了一个描述、分析和解释服务竞争的框架,回顾了相关模型。

Abstract

Abstract The production and delivery of services differ from manufacturing in ways which have a significant impact on the nature of market competition. Contracts for manufactured goods are centered around a clearly defined junction between production and use, made possible by the properties of tangibility and portability of tangible goods, at which point responsibility for use, operation and consumption of the product is transferred from producer to customer, along with ownership. Service operations, by contrast, involve a lack of inventories and portability, customer contact, joint production, customer‐specific inputs, and intangibility in varying degrees. Moreover, service operations are either entirely post contractual or interlinked with the contracting process. As a result, the very nature of service markets and contracting depends on the characteristics of the service operation. While the operational consequences of service characteristics have been explored quite widely, there is less understanding of the special features of service competition and its implications for service strategy. We provide a framework for describing, analyzing and explaining service competition and review some old and new models which address the special features of service markets.

服务运营产业组织市场营销微观经济学