混合与分块排序的促进和预防特征对品牌评价的影响：调节焦点的调节作用

The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus

• Subimal Chatterjee · 宾汉姆顿大学 通讯
• Ashwin Malshe · 宾汉姆顿大学
• Timothy B. Heath · 迈阿密大学